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March 13, 2008, 11:09am Report to Moderator Report to Moderator
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Search engine marketing refers to the process of using search engines to promote your business, products and services. Search engine marketing breaks down into a few key areas; search engine optimisation or SEO and pay per click advertising or PPC. Search engine optimisation is the process of modifying the structure and content of your website so that the search engines understand exactly which topics your site is relevant for and should therefore rank well search results. Pay per click advertising is the process of displaying adverts alongside search engine results but it does not cost a penny until a searcher clicks on one of your adverts.
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chrisadam
August 24, 2010, 11:13am Report to Moderator Report to Moderator
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Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.[1][2]. The New York Times restricts the definition to 'the practice of buying paid search listings'.

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